In the big, wide online world there are millions of websites and billions of webpages. In the increasing sprawl of this virtual jungle there must be an evolution. Some of these webpages must grow stronger and thrive whilst others will weaken and die.

There are 3 types of websites in this jungle. It`s important that you ask yourself which category your website fits into. Your website survival may count on it.

The Poster Site

A stunning work of art with intricate graphics that both amaze and dazzle the visitor. Poster sites are created by graphic designers for large companies or for use by the graphic design fiirms themselves. They`re built to look good. Usability is not normally a factor nor are good search engine rankings. Looking good takes second place to being useful.

The poster site has its place in the virtual jungle for those companies who need to put a pretty "shop front" on the Internet e.g. grapic designers. Unfortunately many companies who hire someone to design their website normally winds up with a graphic artist who recently learned how to use Dreamweaver and is now a "website consultant". The end result is a stunning piece of artwork that is of little or no use to the visitors or potential customers.

Poster sites are the supermodels of the online world - they look great but aren`t useful for anything other than looking great.

Pros