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Clive Roberts
Clive Roberts worked as the lead developer on a VB6 project to deliver a front-end application to Local Government. Councillors used the application during their `surgeries` with the public to record details of the meetings, take actions including diary integration. Based on the outcome of these actions the application would integrate seamlessly with Office XP generating letters, faxes and emails based on standardised templates. The application had to be secure and ensure that the confidential material contained was stored and processed in a secure manner. This application had to be `self-teaching` and include help and advice tips so that any councillor or local government worker could walk up and use the application with no training.

Your website does not stand much chance of selling anything if it pays scant regard to the user.

In other words your Site Visitoor?s experience, in terms of the following, is what will make your site sell or smell!

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The following 7 guidelines are all equally important and will determine the success of your website.

1. Functionality

a) Functionality is a double-edged sword in that the site must fulfill the users` requirements only if they are your targetted users.

You cannot be everything to everybody so just make your site easy for the people you want to please ? your target market

b) Your site?s design is the interpretation of its functional requirements so unless it`s functional it won`t win many customers and will probably go out of fashion tomorrow.

Therefore your site must function in the way the site visitor expects whilst maintaining a professional loook etc.

Advertising Agency Bristol
Most companies recognise the need to promote their goods and materials otherwise sales would slump and the business could be in trouble. An effective advertising campaign can work wonders for the health of a company and continued advertising will help to ensure that the public doesn`t forget what a great service a firm provides. More often than not an advertising agency is brought in to help clients out with their promotional requirements. One Advertising Agency Bristolregularly runs a great number of online campaigns for a broad spectrum of clients. Some of their most recent and outstanding campaigns have helped to increase market shares for firms and they see their stature grow as a direct result. Take a peek at the portfolio of the Advertising Agency Bristoland you`ll see a selection of work of which they

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